Summit Marketing Strategies
Hate writing? Too busy to stay on top of client communication? You can now take all those promotional pieces, special reports, targeted emails, blogs, and articles, etc. off your plate with one simple phone call!
Our firm provides many more services beyond advertising, promotional pieces, and marketing. We also offer an educational element.
Over this past nearly three decades, many things that become crystal-clear; not the least of which is, no matter how effective the job we’ve done, many times our clients ask us to provide them with detailed information to help them enhance their abilities within their promotional realm.
- Therefore, we made available a series of instructive pieces so they could reference and continue to grow their businesses.
- Additionally, we also arrange and deliver (with your company’s information) specific and detailed marketing tactics booklets to offer to help your sales staff to improve and enhance the number of clients and prospects they see, the clients they retain, and the repeat business they acquire.
- We also help your firm with promotional approaches to stay in front of your highly valued clients so as to provide, keep, and deepen your relationships for years of ongoing business affiliations.
Below is a brief list of the marketing strategy services we provide.
Much of what we do involves coaching. We teach our client how to improve their promotional efforts by providing a series of “single-problem/single-solution” articles. These articles are written in the same format that has allowed us to be published in many national and regional publications; I invite you to review our written voice portion of the website. These educational pieces are provided below, by category and by specific article written.
Maximize your Advertising Budget and Effectiveness! If you don’t have an unlimited supply of resources to devote to your promotional efforts, you must weigh quality versus quantity. You need to ask yourself the following: “How many of the inquisitive convert into actual patients?” While you ponder that question, you must also ask yourself this: “Are you creating multiple touch points with your existing patients?”
If you want to improve your return on investment (ROI), you need to categorize your target audience. Specifically, you need to identify which segment of your audience is most profitable. Read more
Successful and Predictable Branding Success – A properly developed brand identifies you as the absolute “go-to” professional in the area. Accurately achieved, your reward is a stable, dependable, and programmable response and communication rate.
“Traditional” advertising seems to fall into a “group-thinking” mentality and philosophy. In particular, many sources espouse dominating via social media. While this may be true, no one is speaking about what you must say to separate and distinguish your brand,… Read more
Client/Patient Buying Cycles
Reconnect with Lost Patients – You let your patient relationships lapse; financially speaking, “No Bueno”! To save your bottom-line, you need to develop a plan to get them back — you need to reconnect!
If you’ve been in business any amount of time, you have had patients that have merely floated away. That may be bad, or it may be good; especially since every business owner has the right to filter out those patients that create stress and anxiety. However, many excellent and profitable patients go away in the frenzy of trying to build a successful practice; which is precisely why you must make every to re-connect. This piece is written with a single purpose in mind, to help you get back those right patients, create long-lasting professional relationships, and increase your profits. Read more
Magnify your Business-to-Business Marketing Success
In a crowded marketplace, where your potential clients have lots of choices, they don’t “need” to use or stay with you!
This means that your business-to-business marketing MUST be tight and stand out as the very best option available. This article is written precisely with this concept in mind. However, there is one small but vital caveat; we’ve been discussing how you can enhance your business-to-business relationships (B2B) to increase your client connections and credibility. Read more
It’s not your advertising; it’s your content, it’s weak, so your ads fail! Learn proven tips for creating a killer message. Read more
Dominate in Business Via Powerful Gap Marketing Strategies – How do you standout in your industry? Do your patients know you’re the best option around? Learn these key Gap marketing skills so you can dominate your market.
This piece is designed to show you how to expand your marketing reach by establishing yourself, and your practice, as a regional expert in the medical field. Our aim is to teach you how to separate yourself from your competitors by communicating those vast differences between you and them. The strategy is known as Gap Marketing. The mission is to create a platform after which you will be the only logical choice for a patient’s healthcare needs. Read more
Becoming the Resident Expert
Attracting News Media Attention While Building Your Expert Status. The most fundamental truth about business, including the medical profession (especially when speaking of medical clinics), is the fact it’s a never-ending competition to excel and succeed!
With that in mind, you must create unique opportunities to draw the limelight to yourself. What if you could create that opportunity on a much larger stage than you imagined? What if you could have access to vast numbers of potential patients? Read more
More Business, Without Advertising
Get All the New & Better Clients and Patients You Want, Without Advertising! By the time many clients arrive at our doorstep, they’re extremely frustrated! They are tired of spending thousands of dollars on traditional advertising without getting the results they were expecting. Very often, the proper implementation of better strategies will allow you to get all the clients you want!
We write a lot for and coach many doctors, attorneys, and accountants about capturing more and better clients/patients. In particular, how to get all the clientele they want — without advertising. This article teaches you an extremely potent strategy used by some of the most successful companies in the country… Read more
5 Proven Strategies for Building Your Referral Business – Business professionals, worldwide, built their success on forming and nurturing referral partnerships since time infinitum. Subsequently, the most powerful of these referral relationships creates mutual benefits built-in to those alliances.
This is precisely the point of this article! We intend to show you how to create stronger ties with your medical colleagues. Additionally, this piece will teach you how to provide higher value and separate yourself from other doctors also seeking referrals. Many clinic owners give no thought to the fact that success in business is an on-going competition for survival! To thrive, you need to implement intentionality! Every day, you must build into your calendar a plan and action to generate more and better patient leads. Read more
Save Your Reputation from Fake Reviews! It’s been said that it takes 20 years to build a reputation and five minutes to ruin it. But, what if that bad deed isn’t true? How do you take back your good name?
Let’s face it, a bad review is generally well earned. If you have built your business on unscrupulous, undependable, or slap-shot quality, you deserve that others find out. But what if you didn’t do anything wrong? What if you’re the victim of a malicious attack? How do you get back your reputation and your standing in the community? Read more
You can’t transform or build up your reputation by anything you say about yourself. You will solidify your status on what others say about you!
Daniel Sosnoski, Editor in chief, Chiropractic Economics Magazine
I always have a spot for an article on the Law of Attraction. This is extremely popular with doctors of chiropractic because most of them have read Napoleon Hill's "How to Think and Grow Rich." Your article is excellent, ...
Dr. James Timmoney
Thank You, from the bottom of my heart! Although my practice is doing extremely well now, there was a time when I really thought my doors were going to close.” You found several untapped profit centers that I completely overlooked. Thanks to your streamlined systems, the new patients, referrals, and profits poured in. Thanks a million,
Chris White, Regional Marketing manager, Moldin Accounting, Inc.
Great books! Lots of helpful information and very well written. A great resource!