If you desire business prosperity and success, you will benefit greatly from understanding and implementing the tenets of the law of attraction.
If thoughts affect outcome, it behooves you to imbue loyalty & devotion in your patients!
As a concept, the Law of Attraction has been around for thousands of years. The idea was first introduced by a mystic named Hermes Trismegistus (he predates Socrates), when he composed his seven Hermetic Principles. Fast forward several thousand years, and the modern interpretation of the law of attraction is the belief that positive thoughts attract positive outcomes while negative thoughts or energy produces negative consequences.
Many would argue that the tenets are a derivative of the fundamental doctrines of cause-and-effect; “every cause has its effect, and every effect has its cause.” Or if you prefer, Isaac Newton’s third law, “for every action, there is an equal and opposite reaction.” The idea is that nothing happens by chance.
Regardless of your exact definition of the ideology, the million dollar question is, “How can you implement the precepts of the law of attraction to successfully attract and keep the best patients for your practice?”
THE GAME PLAN
First, you must decide what your ideal practice would look like. Would it be a practice that is driven by devoted and steadfast patients? A practice fed by repeat purchases, providing additional services to existing patients and a constant and over-flowing supply of referrals?
If the answer is yes, you need a solid game plan infused with clear actions and achievement marketers, and reasonable timelines to accomplish them. Moreover, your tactics must include steps that continually speak to the wants and needs of your patients! You need a strategy that vigorously and efficiently identifies with your patients’ self-interests and identity. Plus, you have to tie your plan to your brand!
My nearly three decades of experience has shown me that the best method for appealing to the interests and loyalty of one’s clientele lies with the question of “Why.”
Why, for example, if you have two companies that are fairly-equal in product type, function, and outcome; why does one receive wildly enthusiastic and raving reviews and the other is relegated to the pile of also-rans? What is the motivation for having someone [the consumer] be immensely devoted and dedicated to product A versus product B?
In this case, “why” is not just a question; “why” is the answer you seek. You need to figure out your patients’ “why.”
I know, that last statement sounds a bit amorphous and cryptic. Maybe these illustrations will help you bit.
PUT INTO PRACTICE
Consider a company like Starbucks. Before I begin, I must stress that I have no ax to grind against the company! However, you could make a strong argument that you could buy a cup of coffee from many other establishments; so, they don’t provide a unique product. Plus, you can buy a cup of coffee for a lot less money than what Starbucks charges. Moreover, you may also make the same consideration that you can find “equal quality coffee” from other vendors? Absolutely and irrefutably yes to all charges!
However, the reason why Starbucks is hugely successful is that they provide their customers with a unique experience. From the moment you walk in through their doors, you are transported into a European café; a place that serves scones, muffins, and soothes your mood with cool music — they provide an entirely different vibe than other vendors.
Additionally, their expected brand experience includes speed, craftsmanship, quality, and efficiency; to which, as a byproduct of understanding their customer base and specifically their timelines, they feature two registers and a permanent full staff which allows them to serve 200 customers per hour. Starbucks’ mission is to get their busy customers in and out of their store within 3 to 5 minutes. Also, each “barista” is well versed in a staggering number of drink combinations. Many stores have invested in expensive European made “specialty” machines which make it easy to create precise espresso shots and signature beverages, and so on.
Harley-Davidson motorcycles provide another fine example of tapping into their clientele’s “why.” They communicate with consumers on a visceral level. Their brand positioning represents a sense of freedom and adventure to customers. Harley doesn’t try to be all things to all people; their message is very tight and focused. They get people to raise their hands and say “These guys totally get me;” which ultimately leads to,” I want that too!” Their brand is so impactful that on any given day you will see someone walking around with a Harley-Davidson tattoo; some of whom don’t even own a motorcycle.
These two lessons should not be taken lightly! What we are discussing is building your foundation on a superior “why;” which in turn, creates a strong and powerful brand — which attracts steadfast and ardent patients.
SEPARATE FROM THE CROWD
Once you understand your patients’ motivation, you have to do everything in your power to continually speak to that intuitive and instinctive patient persona — to their self-identity which has consumers saying “this person is one of me!”
Your brand (you) must exude that “why!”
- Establish a strong “why” and cement the ties of loyalty;
- A robust “why” creates bonds.
Furthermore, every business school in the country will tell you that bonding and branding in business create a very lucrative coupling.
If you’re thinking “Well, what’s the big deal; how bad can it actually be?” Consider this; we live in a world where your patients have unimaginable quantities of options for their healthcare needs. Don’t believe me? Take a few minutes to investigate the number of alternatives that are available online via WebMD, Pinterest, Yelp, or any one of a thousand of choices in a basic Google search, on Facebook, and so on.
As such, you have to do everything in your power to stand apart from the crowd! Perhaps more importantly, inspire your patients to push away from your competition.
To conclude, some of the biggest successes in business, politics, sports and entertainment credit the Law of Attraction and visualization for their success. Thus, if you genuinely believe that your thoughts dictate your future success, you must ask yourself “What do I truly want?” Do you want a practice chock-full of devoted and passionate patients who will gladly refer all of their friends and family? Do you want to be seen as the “go-to” doctor/practice in town?
If so, be specific with your goals, create quantitative plans and expectations, make your objectives attainable, and be more conscious of your thoughts, emotions, and actions by attaching specific timelines for achievement at each step.
Bear in mind; no business ever became successful by accident.
Said differently, status quo is a choice. However, you can make “better” decisions for your business prosperity.
Finally, I counsel a lot of professionals; many shared with me that writing simply isn’t something they do well. Even if they could write well, most are so busy they don’t have the time to compose engaging pieces. Therefore, I propose a solution — I will help you.
As I have done with several business virtuosos, we will speak and uncover needs. Together we will arrive at workable solutions that best and most efficiently solve your needs. So, let’s talk.