Some of the biggest successes in business, politics, sports and entertainment credit the Law of Attraction and visualization for their success. Thus, if you genuinely believe that your thoughts dictate your future success, you must ask yourself “What do I truly want?”
Your goal needs to be to have predictable results every time you run an ad. Your ad must be a salesperson in print, online, on the radio, in the television ad, etc. A weak or non-existent headline works as a highly skilled and master saboteur against your advertising effort!
Unless your display ad convinces a client to pick up the phone and call you or come into your office, your ads are useless.