Accountants -implement superior tactics to increase your profits; identify and capitalize on those windows of opportunities within each client’s purchasing cycle. If a successful accounting firm isn’t your goal, why do you work so hard? But, are you missing out on fortunate circumstances that often catapult practices to the “next level?” In the daily rush …
Your goal needs to be to have predictable results every time you run an ad. Your ad must be a salesperson in print, online, on the radio, in the television ad, etc. A weak or non-existent headline works as a highly skilled and master saboteur against your advertising effort!
Unless your display ad convinces a client to pick up the phone and call you or come into your office, your ads are useless.
For centuries, successful professionals have known that competing on price is a slippery slope. Fact, there will always be someone willing to undercut prices for their services. Plus, competing on price alone does not build patient loyalty.
We live in a world where your patients have more options than ever before! You must build and magnify your business on patient loyalty. Few doctors realize that patients are loyal to doctors and not to practices.
Are your business-to-business marketing plans keeping your promotional now we can talk efforts aligned with your goals and objectives? Furthermore, are your marketing efforts proactive?
In a crowded marketplace, where your potential clients have lots of choices, they don’t need to use or stay with you! This means that your business-to-business marketing MUST be tight stand out as the very best option available in your area.