Branding: Choosing You Instead of Everyone Else!

Working hard but still invisible in business?  Check out this field-tested strategy for standing in a noisy world. Too often practice owners do what everyone else does to get more patients.  They [doctors] advertise in the same place (frequently, right next to their competitors; and generally say the same things. One of the first rules …

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Increase Your Profits

Increase Your Profits

Accountants -implement superior tactics to increase your profits; identify and capitalize on those windows of opportunities within each client’s purchasing cycle. If a successful accounting firm isn’t your goal, why do you work so hard?  But, are you missing out on fortunate circumstances that often catapult practices to the “next level?” In the daily rush …

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Becoming a patient magnet

20 Steps to Becoming a Patient Magnet

Becoming a patient magnet isn’t mysterious or magical — it takes logic, planning & follow-through. There is one undeniable business fact; everyone wishes to be successful! How you attain success has many interpretations. In the end, success is the most coveted prize! I recently read an article about attracting more clients. Strangely enough, the article …

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Repair Your Tarnished Reputation

I would argue that no one goes into business to fail. I would also state that often, in the frenzy of running one’s business, sometimes we tend to make costly mistakes. So, whether by accident or on purpose, those unfortunate “false-moves or missteps” can destroy our reputation. The question is, once your reputation takes a …

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Successful and Predictable Branding

Successful and Predictable Branding Success

What if every time you send an email to your client, that email was received by that recipient with excitement?

An indispensable aspect of successful and predictable marketing includes superior branding.

First of all, we need to establish the fact that you are your brand, and your brand is you!

Therefore, a properly developed brand identifies you as the absolute “go-to” professional in the area. Properly achieved, your reward is a stable, dependable, and programmable response and communication rate.