Some of the biggest successes in business, politics, sports and entertainment credit the Law of Attraction and visualization for their success. Thus, if you genuinely believe that your thoughts dictate your future success, you must ask yourself “What do I truly want?”
Your goal needs to be to have predictable results every time you run an ad. Your ad must be a salesperson in print, online, on the radio, in the television ad, etc. A weak or non-existent headline works as a highly skilled and master saboteur against your advertising effort!
Unless your display ad convinces a client to pick up the phone and call you or come into your office, your ads are useless.
For centuries, successful professionals have known that competing on price is a slippery slope. Fact, there will always be someone willing to undercut prices for their services. Plus, competing on price alone does not build patient loyalty.
We live in a world where your patients have more options than ever before! You must build and magnify your business on patient loyalty. Few doctors realize that patients are loyal to doctors and not to practices.
You don’t have an unlimited supply of resources to devote to your promotional efforts, you must weigh quality versus quantity. You need to ask yourself the following: “How many of the inquisitive convert into actual patients?” While you ponder that question, you must also ask yourself this: “Are you creating multiple touch points with your existing patients?”