Becoming a patient magnet isn’t mysterious or magical — it takes logic, planning & follow-through. There is one undeniable business fact; everyone wishes to be successful! How you attain success has many interpretations. In the end, success is the most coveted prize! I recently read an article about attracting more clients. Strangely enough, the article …
I would argue that no one goes into business to fail. I would also state that often, in the frenzy of running one’s business, sometimes we tend to make costly mistakes. So, whether by accident or on purpose, those unfortunate “false-moves or missteps” can destroy our reputation. The question is, once your reputation takes a …
Your goal needs to be to have predictable results every time you run an ad. Your ad must be a salesperson in print, online, on the radio, in the television ad, etc. A weak or non-existent headline works as a highly skilled and master saboteur against your advertising effort!
Unless your display ad convinces a client to pick up the phone and call you or come into your office, your ads are useless.
For centuries, successful professionals have known that competing on price is a slippery slope. Fact, there will always be someone willing to undercut prices for their services. Plus, competing on price alone does not build patient loyalty.
We live in a world where your patients have more options than ever before! You must build and magnify your business on patient loyalty. Few doctors realize that patients are loyal to doctors and not to practices.
Are your business-to-business marketing plans keeping your promotional now we can talk efforts aligned with your goals and objectives? Furthermore, are your marketing efforts proactive?
In a crowded marketplace, where your potential clients have lots of choices, they don’t need to use or stay with you! This means that your business-to-business marketing MUST be tight stand out as the very best option available in your area.
You don’t have an unlimited supply of resources to devote to your promotional efforts, you must weigh quality versus quantity. You need to ask yourself the following: “How many of the inquisitive convert into actual patients?” While you ponder that question, you must also ask yourself this: “Are you creating multiple touch points with your existing patients?”
What if every time you send an email to your client, that email was received by that recipient with excitement?
An indispensable aspect of successful and predictable marketing includes superior branding.
First of all, we need to establish the fact that you are your brand, and your brand is you!
Therefore, a properly developed brand identifies you as the absolute “go-to” professional in the area. Properly achieved, your reward is a stable, dependable, and programmable response and communication rate.
It’s been said that it takes 20 years to build a reputation and five minutes to ruin it. But, what if that bad deed isn’t true? How do you take back your good name? Let’s face it; a bad review is generally well earned. If you have built your business on unscrupulous, undependable, or slap-shot …